Market pioneers Adidas AG, Africology Pty Ltd., Amka Products Pty Ltd. are shaping the Billion-Dollar Africa - Beauty and Personal Care Market

Competitive Benchmarking and Forecasts for Market Players 2023-2027

Africa's beauty and personal care sector is expanding due in large part to an increasing emphasis on Afrocentric requirements. Numerous markets for cosmetics and personal care have been drawn in by the growing urbanization of several African nations.

Between 2023 and2027, the size of the Africa-beauty and personal care market is projected to increase at a CAGR of 7.54%. An estimated USD 6.65 billion will be added to the market size.

The manufacturing of beauty and personal care goods specifically for Africans is a priority for market firms venturing into the African market. International companies such as Loreal have successfully penetrated the African beauty and personal care industry by refusing to sell Western or Asian goods there.

   Africa - Beauty and Personal Care Market Analysis at a Glance

Core Companies and their offerings include: 

• Africology Pty Ltd offers beauty and personal care products such as Absolute Rose Serum and Beard Balm.
• Amka Products Pty Ltd. offers beauty and personal care products under brands such as Clere, Depi-Lette, Krayons, and Vinolia.
• Coty Inc. offers beauty and personal care products under brands such as Cover Girl and Kylie Cosmetics.

Complete data-backed profiling of the major market pioneers is available with us.Learn more about the market dynamics and the aspects that our report's in-depth analysis predicts will have the biggest impact on the market under review.

International businesses are emphasizing this crucial component as the market develops in order to improve their chances of winning over African consumers. Therefore, over the projected period, addressing Afrocentric requirements would propel the expansion of the Africa beauty and personal care market.

Africa - Beauty and Personal Care Market: Market Highlights

• The Beauty and personal care market is segmented by Product (Skincare, Haircare, Color cosmetics, Fragrances, and Others), Distribution Channel (Offline and Online), and Geography (Africa).
• Africa led the market with 100% of the market growth set to originate from this region during the forecast period.
• Rising demand for anti-aging products is one of the primary factors driving the growth of the beauty and personal care market. The report provides a detailed study of this and all the other drivers that will boost market growth. An understanding of the key drivers will enable clients to leverage growth opportunities to their advantage with a view to short-term and long-term business goals.