Authored By: Sarah
26 Nov 2021

Marketing Automation Software Market | Discover Top Trends and Drivers
Trends, Drivers and Vendor Forecasts for 2021-2025

Marketing automation software market is set to post an incremental growth of $ 1.43 bn during 2021-2025. The market will progressing at a CAGR of  8.15% during the forecast period. Our analysts provide a detailed understanding of the market focusing on the latest trends, and drivers that are likely to impact growth. This analysis will enable business leaders to strategize and plan for further growth of their business.


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Marketing Automation Software Market: Market Segments and Key Trends

The research report provides a detailed analysis of all the segments, key trends, and challenges that are likely to influence growth. The market is segmented by Deployment (cloud-based and on-premise) and Geography (North America, Europe, APAC, South America, and MEA). 39% of the market growth will originate from North America during the forecast period. However, interoperability issues and lack of comprehensive integration strategy is one of the challenges that will need to be overcome to drive growth.

Marketing Automation Software Market: What are the Growth Drivers?

The Growing need for lead nurturing is one of the primary factors driving the growth of the marketing automation software market. The report provides a detailed study of all the factors that are likely to boost the market. An understanding of the key drivers will enable clients to leverage growth opportunities to their advantage with a view to short-term and long-term business goals.

Marketing Automation Software Market Growth Analysis | Trends, Drivers and Vendor Forecasts for 2021-2025

Vendor Analysis: Acoustic LP, Act-On Software, Inc. and Adobe Inc. are key growth contributors

The market is fragmented. The research report provides insights into the top market player and their product portfolio along with pipeline analysis of upcoming developments and growth opportunities. The growth of the players depends on several factors such as market conditions, government support, and industry development. To survive and succeed in such an intensely competitive market, players must distinguish their product and service offerings through clear and unique value propositions. Acoustic LP, Act-On Software, Inc., Adobe Inc., HubSpot Inc., Infusion Software Inc., International Business Machines Corp., Oracle Corp., Salesforce.com Inc., SAS Institute Inc., and Sendinblue SAS are some of the major market participants.

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Marketing Automation Software Market: Key Highlights of the Report for 2021-2025

  • CAGR of the market during the forecast period 2021-2025
  • Detailed information on factors that will drive marketing automation software market growth during the next five years
  • Precise estimation of the marketing automation software market size and its contribution to the parent market
  • Accurate predictions on upcoming trends and changes in consumer behavior
  • The growth of the marketing automation software market industry across North America, Europe, APAC, South America, and MEA
  • A thorough analysis of the market’s competitive landscape and detailed information on vendors
  • Comprehensive details of factors that will challenge the growth of marketing automation software market vendors

The report provides insights into the following FAQs:

  1. What is the market CAGR?
    The market is accelerate at a CAGR of 8.15%.

     
  2. What is the incremental growth of the market?
    The market is expected to grow by $ 1.43 bn through 2021-2025.

     
  3. What is a key factor driving this market?
    Growing need for lead nurturing will drive market growth over the forecast period.

     
  4. What are the key regions covered in this market research report?
    North America, Europe, APAC, South America, and MEA are the key regions featured in this research report.

     
  5. Which is the leading geographic region for this market:
    39% growth will originate from North America

     
  6. Who are the leading market vendors?
    The leading vendors in this market are Acoustic LP, Act-On Software, Inc., Adobe Inc., HubSpot Inc., Infusion Software Inc., International Business Machines Corp., Oracle Corp., Salesforce.com Inc., SAS Institute Inc., and Sendinblue SAS

     
  7. What are the market segments covered in this report?
    The market is segmented by Deployment (cloud-based and on-premise) and Geography (North America, Europe, APAC, South America, and MEA)

Marketing Automation Software: Discover Key Drivers that will Boost Growth

Growth Drivers and Market Forecast for 2021-2025

Technavio’s Marketing Automation Software Market is set to grow by $ 1.43 bn, and the market will progressing at a CAGR of 8.15% till 2025. This research report identifies and analyses the growth drivers that will boost market growth. It also provides a thorough understanding of all the segments, trends and challenges that are likely to have an impact on the future prospects fo the market in focus.


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Marketing Automation Software Market: Key Market Drivers

One of the key factors that will drive growth is Growing need for lead nurturing. This research report provides a comprehensive analysis of this and all the other factors that will boost growth during the forecast period. In addition to market drivers, our research report also studies the latest trends and challenges that are likely to influence growth in the current market scenario. Our analysis is designed to empower clients with actionable insights that will help them leverage growth opportunities and formulate winning strategies to drive their business further.

Marketing Automation Software Market Growth Analysis | Trends, Drivers and Vendor Forecasts for 2021-2025

Marketing Automation Software Market: Segments and Geographical Regions

This report provides a detailed analysis of the market by Deployment (cloud-based and on-premise) and Geography (North America, Europe, APAC, South America, and MEA). This research report will provide insights into the current market share of each segment along with growth projections for the next five years. In addition, the report also offers a detailed impact analysis of various trends, drivers, and challenges on each market segment along with insights into the way forward. These insights will equip clients with information that will help them design a growth strategy for their business and area of operation. Request our Free Sample Report 

Marketing Automation Software Market: Vendor Landscape

The market is fragmented due to the presence of several players. The growth of the players depends on several factors such as market conditions, government support, and industry development. To survive and succeed in such an intensely competitive market, players must distinguish their product and service offerings through clear and unique value propositions. Acoustic LP, Act-On Software, Inc., Adobe Inc., HubSpot Inc., Infusion Software Inc., International Business Machines Corp., Oracle Corp., Salesforce.com Inc., SAS Institute Inc., and Sendinblue SAS are some of the major market participants. To make the most of the opportunities, market vendors should focus more on the growth prospects in the fast-growing segments, while maintaining their position in the slow-growing segments.

Technavio also offers custom research reports with detailed insights assessing the market from a global as well as regional perspective. This customized report will help clients keep up with new product launches in direct & indirect or related markets. It will also provide insights on upcoming developments along with pipeline analysis of vendor operations and the impact of government regulations.

For more insights on this market: Download a Free Sample Report

The report provides insights into the following FAQs:

  1. What is the market CAGR?
    The market is accelerate at a CAGR of 8.15%.
     
  2. What is the incremental growth of the market?
    The market is expected to grow by $ 1.43 bn through 2021-2025.
     
  3. What is a key factor driving this market?
    Growing need for lead nurturing will drive market growth over the forecast period.
     
  4. What are the key regions covered in this market research report?
    North America, Europe, APAC, South America, and MEA are the key regions featured in this research report.
     
  5. Which is the leading geographic region for this market:
    39% growth will originate from North America
     
  6. Who are the leading market vendors?
    The leading vendors in this market are Acoustic LP, Act-On Software, Inc., Adobe Inc., HubSpot Inc., Infusion Software Inc., International Business Machines Corp., Oracle Corp., Salesforce.com Inc., SAS Institute Inc., and Sendinblue SAS
     
  7. What are the market segments covered in this report?
    The market is segmented by Deployment (cloud-based and on-premise) and Geography (North America, Europe, APAC, South America, and MEA)
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