The whiskey market size was USD 78510.58 in 2017 and is estimated to reach USD 34,078.61 million, progressing at a CAGR of 60.2% by 2027. The increasing demand for premium whiskey is a key factor driving the whiskey market growth.
Technavio publishes the new report on “Whiskey Market by distribution channel (off trade and on trade), product (scotch whiskey, American whiskey, Canadian whiskey, Irish whiskey, and others), and geography (APAC, North America, Europe, South America, and Middle East and Africa).” The whiskey market growth by the off trade segment will be significant during the forecast period.
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The whiskey market structure is fragmented in nature and the vendors are deploying growth strategies such as acquisitions, product launches, and others to promote their businesses in the global market. Some of the major whiskey market vendors are:
Based on geography, the whiskey market is segmented across APAC, North America, Europe, South America, and Middle East and Africa. APAC is projected to contribute 50% of the whiskey market size by 2027. The increasing disposable income of people, the growing popularity of western culture, and the introduction of new flavours of whiskey are driving the growth of the whiskey market in APAC.
The increasing demand for premium whiskey is a key factor driving the whiskey market value.
The increasing demand for Irish whiskey and American bourbon is the major whiskey market trend which will positively influence market growth.
Increasing competition from other alcoholic beverages are a major challenge to the whiskey market size.
Technavio’s research report includes a study on the development and marketing strategies, along with a study on the product portfolios and winning strategies of the leading companies operating in the whiskey market. Download the PDF Sample Report
YOY growth rate of the whiskey market.
A diversified analysis of the market’s competitive landscape and detailed information about vendors.
Accurate prediction about upcoming trends and changes in consumer behavior across APAC, North America, Europe, South America, and Middle East and Africa.
Comprehensive details of factors that will impact the growth of whiskey market vendors.
